Cluetrain Manifesto: Interesting Theses

A few theses that caught my attention include:

#17 Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.

This thesis discusses the evolutions of markets and the call for a change in corporate attitude toward their marketing efforts.

#18 Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.

This idea of social networks has been continuous theme in my focus on this course. I totally agree that companies need to jump on board before the ship has left the port.

#72 We like this new marketplace much better. In fact, we are creating it.

Again, this idea of creating the marketplace is very interesting.  I find it critical to realize this shift in the role of the consumer/user in the new marketplace.